Turn your ad creative from a cost center into a 2X margin lever.
I help Food and Bev brands doing $30K+ a month in ad spend turn their creative from a cost center into their biggest profit lever.
Creative strategy, built to move your margin, not just your metrics.
Three ways I plug into your ad account, depending on how deep you want me involved.
Angles & Advertorials
I find the messaging gaps in your best-performing ads, then write the angles and advertorials that give a fatigued winner somewhere new to send its traffic.
Creative Direction
I turn winning angles into full concepts and ad briefs your team (or mine) can produce without guesswork.
Production Oversight
For accounts that want the visual side handled: I work with your editors and production team so every image and video ships aligned with the angle behind it.
Start small, or go all-in. Your call.
The Ad Reanimator
$800Only if it worksSend me one of your best ads: the one that printed money right up until it fatigued out. I'll use my Ad Reanimator strategy to bring it back to its former glory.
The Autopsy
I go through the ad and work out why it worked so well in the first place: angle, positioning, offer, headline, hook, even how it looks. That breakdown becomes the basis for everything after it.
The Surgery
The outside stays exactly the same. Your ad is almost certainly still getting clicks. It just needs a new personality behind them. That's the advertorial: something new for the people who were waiting to see it.
Reanimation
Sutures closed, and the ad leaves the operating room. We send it back out into the world to do what it does best: bring in sales.
There's no point trying to beat your magnum opus ad, so I don't. I build on what made it tantalizing in the first place and reroute the traffic: instead of ad straight to the sales page, buyers who need a little more convincing get the attention they need to follow through. And yes, this is legal. I know necromancy is a hot topic, but I promise the ad won't start attacking you.
- Today You send me your favorite best-performing ad, the one that ended up fatiguing out.
- Tomorrow I send back a fresh advertorial, images included, that you can redirect the ad to.
- Days 3–17 We test for 14 days and watch our little monster start terrorizing your competitors again.
- Day 18 We read the metrics. If it earned enough to cover the ad spend, we talk about a retainer. If it didn't, expect a bouquet at your doorstep and a handwritten note from me mourning the death of your ad.
Ongoing Creative Strategy
From $6K/mo3-month minimumOnce the Reanimator has proven it works, I plug in as your dedicated creative strategist. Not a batch of ads handed over and forgotten, but a running system that keeps feeding off whatever is currently winning in your account.
- Deep research first. Before a single concept goes in front of you, I build a real picture of your brand, your customers, and your market. That's what keeps the ads pointed at the right audience from day one instead of course-correcting later.
- Angle development. The part most brands skip. I go looking for the angles your category hasn't worn out yet, then pressure-test them against the objections that actually stop your buyer.
- Static ad production. Full concepting through to finished ads: hooks, copy, and design, produced and ready to launch.
- Advertorials where the angle needs room. Some ideas can't be argued in a single image. Those get the long-form treatment and a page to send traffic to.
- Iteration off the winners. Once we know what's working, new variations get built off your top performers instead of starting from a blank page every month.
- Copy chiefed by A-listers. My ad copy is reviewed by copywriters who have each generated $50M–$100M in sales.
First ads land within the first week. Minimum term is 3 months, because creative testing needs enough runway to tell signal from noise. Food and beverage only, which is why there's no ramp-up spent learning your category on your dime.
Creative Director Package
+$3K/moAdd-onStrategy is only worth as much as what actually ships. On this add-on I work directly with your editors and visual production team so every image and video comes out aligned with the angle it was built for, and built to convert, not just to look good.
- Direction for your production team. Briefs, references, and feedback for the editors and designers turning concepts into finished assets.
- Review before it goes live. Every image and cut checked against the strategy behind it, so nothing ships off-message.
- Video held to the same standard as static. One person keeping the whole visual output consistent instead of each asset drifting on its own.
Three steps from first call to better margins.
Audit the account
We hop on a call, I dig into your current ad spend, creative, and margins to find where the biggest lever is.
Reanimate your best ad
I take the ad that fatigued out, write the advertorial it needs, and we run it for 14 days. If it doesn't cover its own spend, you pay nothing.
Scale what wins
We roll the winning creative into a full retainer: research, angle development, and production, month after month.
A look at the ads and hooks I've shipped.
Swipe through a sample of concepts, hooks, and angles from recent accounts.
See the Full Portfolio
Restock-alert hook built to spike urgency the moment a flavor drop goes live.
Sampler-kit offer stack that shrinks the first purchase to a cheap experiment.
News-bait angle turning a competitor's ingredient story into a scroll-stopping hook.
Cost-per-scoop math ad reframing the price objection against a canned-drink habit.
Five-star buyer testimonial turned into social proof for an energy drink brand.
Lead-gen ad driving free 15-minute call bookings straight to the calendar.
Same call-booking offer run through a wasted-ad-spend angle for higher-spend accounts.
A long-form advertorial, not just static ads.
A ~3,000-word spec advertorial for Pique's Carrara marine collagen, written for a reader who has already bought collagen twice and quit. Read the whole piece and the six beats it's built on.
Read the advertorial →
What's up! I'm Alex.
Really, I'm gonna be the only creative strategist you'll need. I've been doing creative strategy for the past year, working with A-list copywriters and learning from the best.
And really, if my last name doesn't prove to you that I have what it takes, then take a look at my offers. I'll gladly show you what I can do.
Let's TalkWhat people say after working with me.
"I had been struggling with creating strong hooks for my YouTube channel. Alex not only broke down where the problem was in my hook structure but also gave me amazing hook templates and 5 hooks I was able to use on my next video. He works fast, efficiently, and explains his process and reasoning."
Colleague, YouTube Creator
"My ads are copy-chiefed by A-listers who have each generated $50M–$100M in sales from their copy."
On the credibility behind the work
"If your reanimated ad doesn't cover its own ad spend, you pay nothing, and I'll send flowers to the funeral."
The results guarantee
Questions I get before we start working together.
What exactly do you do?
I handle the full creative process end to end: ideation, angle development, and production. That means digging into research to find fresh angles your brand hasn't tried yet, building out the static ad concepts and the advertorials they point to, and once we know what's winning, generating new variations and iterations off those top performers. You're not just getting one batch of ads. You're getting a system that keeps feeding off what's actually working.
What kind of brands do you work with?
Food and beverage, exclusively. I've spent over 7 years in this industry, so I'm not learning your category on your dime. I know the compliance quirks, the seasonal patterns, what makes people stop scrolling for a snack versus a supplement. That focus means less ramp-up time and creative that actually sounds like it belongs in the space.
How much does this cost?
There are two ways in. The Ad Reanimator is $800 for one advertorial built around an ad of yours that fatigued out, and you only pay it if the ad earns back enough to cover its spend over the 14-day test. The ongoing retainer is $6K/month, which covers the full creative strategist package: ideation, angle development, and static ad production. If your scope is different, we can talk through a custom structure. This isn't one-size-fits-all pricing, it's built around what you actually need.
How fast do I get my first ads?
Within the first week. Before anything gets built, I go through a deep research process, I need a real picture of your brand, your customers, and your market before I put a single concept in front of you. That upfront work is what makes sure the ads are hitting the right audience from the start, instead of guessing and course-correcting later.
Do you run the ads too?
No, I don't handle media buying. My focus is the creative itself: the research, the angles, the ads, and the advertorials they point to. If you want the visual side covered end to end, that's the Creative Director package, where I work with your editors and production team so every image and video ships aligned with the strategy behind it.
What do you need from me to get started?
Book a call. That's it for step one. I use that conversation to understand where your brand is right now, where you want it to go, and whether I'm actually the right fit to help you get there.
What if the ads don't perform?
The way I design these creatives is built to work with Meta's Andromeda system, not against it, so the ideal ICP gets targeted instead of a broad guess. I'm not going to pretend every single ad is a home run, that's not how creative works. But the process is built for performance, not just for looking good.
Ready to see it work on your account?
Book a free creative audit. If the advertorial doesn't cover its own ad spend, you pay nothing.
Book a Free Creative Audit