Turn your ad creative from a cost center into a 2X margin lever.
I help Food and Bev brands doing $30K+ a month in ad spend turn their creative from a cost center into their biggest profit lever.
Creative strategy, built to move your margin — not just your metrics.
Three ways I plug into your ad account, depending on how deep you want me involved.
Hooks & Angles
I find the messaging gaps in your best-performing ads and write new hooks built to outperform them — fast.
Creative Direction
I turn winning angles into full concepts and ad briefs your team (or mine) can produce without guesswork.
Media Oversight
For accounts that want it all handled — I manage the buying too: scaling winners, killing losers, launching new tests.
Start small, or go all-in — your call.
Trial by Fire Introduction
FreeI'll write 3 new hooks for your best-performing ad and put them head-to-head against your original. I duplicate the campaign, set both versions to spend $100 a day, and whoever gets the lowest cost per lead wins.
Ongoing Creative Strategy
From $6K/moOnce we've proven it works, I plug in as your dedicated creative strategist — full concepting, angle testing, and creative direction on an ongoing basis.
Minimum term: 3 months.
Media Master System
+$3K/moI don't just hand off concepts and ads — I run the media buying too: scaling winners, killing losers, and launching new campaigns, so creative and media strategy stay in one hand.
Three steps from first call to better margins.
Audit the account
We hop on a call, I dig into your current ad spend, creative, and margins to find where the biggest lever is.
Prove it with a test
I write new hooks, run them head-to-head against your best ad at $100/day, and let the data pick a winner.
Scale what wins
We roll the winning creative into a full retainer — concepting, testing, and (if you want) media buying, month after month.
A look at the ads and hooks I've shipped.
Swipe through a sample of concepts, hooks, and angles from recent accounts.
Restock-alert hook built to spike urgency the moment a flavor drop goes live.
News-bait angle turning a competitor's ingredient story into a scroll-stopping hook.
Cost-per-scoop math ad reframing the price objection against a canned-drink habit.
Lead-gen ad driving free 15-minute call bookings straight to the calendar.
Same call-booking offer run through a wasted-ad-spend angle for higher-spend accounts.
Five-star buyer testimonial turned into social proof for an energy drink brand.
What's up! I'm Alex.
Really, I'm gonna be the only creative strategist you'll need. I've been doing creative strategy for the past year, working with A-list copywriters and learning from the best.
And really, if my last name doesn't prove to you that I have what it takes, then take a look at my offers — I'll gladly show you what I can do.
Let's TalkWhat people say after working with me.
"I had been struggling with creating strong hooks for my YouTube channel. Alex not only broke down where the problem was in my hook structure but also gave me amazing hook templates and 5 hooks I was able to use on my next video. He works fast, efficiently, and explains his process and reasoning."
— Colleague, YouTube Creator
"My ads are copy-chiefed by A-listers who have each generated $50M–$100M in sales from their copy."
— On the credibility behind the work
"I'll beat your best ad in 7 days, or you don't pay."
— The results guarantee
Questions I get before we start working together.
What exactly do you do?
I handle the full creative process end to end: ideation, angle development, and production. That means digging into research to find fresh angles your brand hasn't tried yet, building out the static ad concepts, and once we know what's winning, generating new variations and iterations off those top performers. You're not just getting one batch of ads. You're getting a system that keeps feeding off what's actually working.
What kind of brands do you work with?
Food and beverage, exclusively. I've spent over 7 years in this industry, so I'm not learning your category on your dime. I know the compliance quirks, the seasonal patterns, what makes people stop scrolling for a snack versus a supplement. That focus means less ramp-up time and creative that actually sounds like it belongs in the space.
How much does this cost?
The base retainer is $6K/month, which covers the full creative strategist package: ideation, angle development, and static ad production. If your scope is different, we can talk through a custom structure. This isn't one-size-fits-all pricing, it's built around what you actually need.
How fast do I get my first ads?
Within the first week. Before anything gets built, I go through a deep research process, I need a real picture of your brand, your customers, and your market before I put a single concept in front of you. That upfront work is what makes sure the ads are hitting the right audience from the start, instead of guessing and course-correcting later.
Do you run the ads too?
By default, no. My focus is the creative itself. If you want the ad management side handled too, that's covered under the Media Master System upgrade, where I take over the media buying as well.
What do you need from me to get started?
Book a call. That's it for step one. I use that conversation to understand where your brand is right now, where you want it to go, and whether I'm actually the right fit to help you get there.
What if the ads don't perform?
The way I design these creatives is built to work with Meta's Andromeda system, not against it, so the ideal ICP gets targeted instead of a broad guess. I'm not going to pretend every single ad is a home run, that's not how creative works. But the process is built for performance, not just for looking good.
Ready to see it work on your account?
Book a free creative audit. If my hooks don't beat your best ad, you pay nothing.
Book a Free Creative Audit